Alida Pham

Marketing/Communications Officer



Resume

As the Communication & Marketing Officer, Alida Pham coordinates the Marketing and Communications team at UNESCO-IHE. She is responsible for the strategic communications and marketing planning and maintaining a coherent corporate image.

Her main responsibilities include advocating UNESCO-IHE's initiatives through various media channels, producing the 6-monthly UPDATE magazine and working in close cooperation with other counterparts. She is the Institute's focal point for the press and media-related activities.

Alida has a background in journalism and has written for the Bangkok Post during her five-year stay in Bangkok, Thailand, where she was employed by the UNESCO Asia and Pacific Regional Bureau for Education as the Public Information Assistant and Web Editor. Her most recent work experience is with ICTU, the Dutch government's ICT implementing body, where she acted as Communications Advisor and Web Editor.

"I believe strongly in utilising ICTs, thereby maximising the benefit of social media tools to get our messages across to the world. We have very good examples of cost-effective approaches whereby we were able to reach target audiences we wouldn't otherwise reach so easily using only traditional means. I am dedicated to sharing best practices with others interested in our (online) Marketing & Communications strategies for non-profit use."

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